How to Create a Succesful Personal Branding

” There’s nothing more powerful than aligning who you are with what you do and how you do it and spending your time on pursuits that have meaning to you.

By Justine P. Castellon

Regardless of your role or the phase of your career, the way you project yourself at work will go a long way to getting you noticed. Developing your own recognizable personal brand is one way to achieve your career goals and make sure your potential isn’t overlooked.

What exactly is personal branding? It is the practice of people marketing themselves and their careers as brands. While self-help management techniques were about self-improvement, the personal branding is a process of establishing a prescribed image or impression in the mind of others about an individual. Simply put, your personal brand is how you appear to the world

And, how do you go about creating one? Similar to how marketers build a brand, it’s important to identify what makes up your personal brand.


What exactly is personal branding?

It is the practice of people marketing themselves and their careers as brands. 


Start Your Brand Audit.

Think of yourself as a brand

What do you want people to associate with you when they see your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? What are your values, key skills, and achievements? What are your key strengths – it’s important to focus on that area.


Tap into your values

A good way to figure out what makes you tick is to look at your values. Think of them as your personal compass—they give direction to the choices you make and the way you behave. Your values can point your decision making in the right direction so you can spend your time in the right areas for you. There’s nothing more powerful than aligning who you are with what you do and how you do it and spending your time on pursuits that have meaning to you.


Pursue your passion

Your passion fuels your actions. It energizes you and makes you attractive to others. When you are clear about what moves you, you can seek out ways to link your passion with what you do and how you do it. Remember, when you integrate your passion into what you do, you’re more engaged and can create a powerhouse of enthusiasm, engagement and inspiration for those around you.


Define your purpose

“Why am I here?” That’s a question asks by many and you may deal with and refine over a lifetime — it is yours alone to discover and define. Your purpose is linked to how you want to contribute to the world around you. It describes your role and it helps you identify what to pursue and how to avoid the pitfall in your entire career.

business woman and the concept of success


Activate Your Brand

After clarifying your unique strengths, values, passions and purpose, now are your chance to uncover and define the unique skills that make you stand out from the crowd. Evaluate everything from your style, body language and tone of voice, to how you communicate on face to face, email or by phone.

Once you have identified these, work on your proposition. A proposition is your marketing statement to summarize why prospective employers should hire you. This statement convinces them that you will add more value or better solve a problem than other person with similar offerings.

Follow the 3 Cs—clarify, communicate, capitalize—to ensure you have a good game plan to maximize your strengths as part of your day-to-day activities and with potential employers.

  • Clarify – know your strengths—from your perspective and the perspective of others who know you well
  • Communicate – share your strengths effectively in person, on paper, and online
  • Capitalize – find opportunities that require and will showcase your strengths


Now, it’s time to put it into practice. Here are tips for projecting your personal brand at work from Ann Pickering is HR director at O2:

PLAN. What do you want to achieve with your personal brand? This could be linked to a specific project or meeting. For example, consider what you want the outcome to be, what you want people to remember about you, then think about how you go about doing this.

SOCIAL MEDIA.  Use networks such as LinkedIn to make connections with new people and build your network of influence. Do this by joining groups – or set up a group if there isn’t one already – and participating in online discussions.

MENTOR. Who do you admire for their personal brand? Could they mentor you to help you build your brand, without becoming a replica of theirs?

KEEP IT FRESH. It’s important that you keep reviewing your brand at regular intervals. Are you portraying yourself the way you want to, consistently? Are you achieving your goals? What skills/knowledge do you want to be known for? Keep ahead of the game and do your research (you don’t want to be known for just one thing to the exclusion of others).


  • Building your personal brand as a female professional / published at
  • Your personal brand / published at
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